Quinoa is a revenue-generating crop that has the potential to improve the livelihoods of poor smallholder farmers in areas with extreme soil and climatic conditions. As such, it is well suited for addressing income challenges faced by smallholder farmers in marginal regions of Morocco. Quinoa was introduced in Morocco in the 2000s, however its production has been constrained by lack of access to well-adapted and high-yielding cultivars, inappropriate crop management practices, weak value chains and limited market demand.